Theresa Myrill Founder & CHIEF SOCIAL OFFICER

Theresa doesn't follow culture. She decodes it.

With 15+ years at the intersection of social media, influencer marketing, and multicultural brand strategy, Theresa has built a career turning cultural intelligence into undeniable brand growth — for some of the biggest names in the game.

Named one of the Top 50 Women in Marketing in Los Angeles (2023) and featured in Adweek, Essence, BuzzFeed, AfroTech, and LBB, Theresa brings VP-level firepower to every campaign she touches. Most recently as VP, Social Media Group Director at Innocean USA, she led multi-million dollar social and influencer programs for Hyundai and Genesis — architecting campaigns that made luxury automotive brands genuinely relevant to Gen Z, millennials, and multicultural audiences..

Now, through Cracked Media Group, Theresa is channeling everything she's built into a singular mission: helping brands crack the cultural code that separates forgettable content from movements that matter. Whether you're looking to scale your social presence, build an influencer program that actually converts, or connect with audiences who've seen every trick in the playbook — Theresa knows what it takes to break through.

Ready to get Cracked? Let's build something the culture can't ignore.